The Project
Aqua Azur build and offer consultancy for indoor and outdoor pools and aquatic theme parks. They always try to push their clients onwards, into creating more than just a pool, but a space for fun and relaxation. They achieve this through crafting custom shaped pools, unique finishes and special effects, such as seemingly infinite pools.
Aqua Azur wanted their visual identity to communicate elegance and for it to reflect their superior craftsmanship. The logo we designed evokes the image of a wavy sea, connecting with memories of idyllic vacations and summer breezes. We chose these particular fonts in order to get the feelings of honesty and trustworthiness across.